'Here are some great ideas here to help parents switch their kids on to maths. Just getting children to appreciate that maths is part of everyday life can have a massive positive impact and this book shows you how!' Mike Ellicock, Chief Executive, National Numeracy

Need some help withaddition? Play a game of Salute Having trouble withtimes tables? Try Times Table Donk Floundering withfractions? Get creative cutting up the toast with your kids at breakfast

Busy mums or dads are crying out forquick and easy ways to help their children with primary school maths and beyond. Here are101 simple tips, games and activitiesto make practising maths as engaging andenjoyableas possible, for you and your child. All can be incorporated into the everyday routine at home and on the go with minimal fuss and no expensive kit helping children have fun with numbers. Indeed, most of the time they wont even realise that maths is involved. Sneaky!

Areas covered include, addition and subtraction, multiplication and division, fractions, ratio and proportion, telling the time, estimation, measurement, geometry and shapes, with an emphasis on problem solving throughout.

Rob Eastaway (Author) Rob Eastaway has written several bestselling books that connect maths with everyday life, includingWhy do Buses Come in Threes?,the bestsellingMaths for Mums and Dadsfor parents with primary schoolchildren, andMore Maths for Mums and Dadsfor parents with teenage children. He appears regularly on the radio and has given talks about maths across the UK to audiences of all ages, at locations ranging from the Royal Exchange Theatre to Pentonville Prison. Married with three children, he lives in south London.

Mike Askew (Author) Mike Askew is Distinguished Professor of Mathematics Education, University of the Witwatersrand, Johannesburg. Until recently he was Professor of Primary Education at Monash University, Melbourne and previously Professor of Mathematics Education at King's College, University of London. A former primary school teacher, he now researches, speaks and writes on teaching and learning primary mathematics. For the Academic year 2006/07 he was Visiting Distinguished Scholar at City College, City University New York. He is also a skilled magician.