Beschreibung
This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.
Autorenportrait
He is highly qualified with B.SC. Economics (honours), P.G. diploma in international business operations, CIG, M.Com, MBA, M.Phil. (Management) and UGC (NET) in Management. He is also pursuing his Ph.D. in the field of management. He has written more than 40 research papers and authored 3 books.
